UX ResearchRe-designWebsite
Caffe Yoga
A self-initiated redesign helping visitors explore classes, instructors, memberships and events.
View caseUX ProjectWebsite & ApplicationMarketplace
Taskora
Home Maintenance Marketplace
Home maintenance made simple through intuitive scheduling and intelligent service matching.
Product Overview
Home maintenance, booked in minutes. Finding someone to fix a leaking tap or service a boiler is still a fragmented process, a referral in a group chat, an unanswered call, a quote that arrives three days late. Homeowners don't lack options; they lack confidence in them.
Taskora connects homeowners with vetted maintenance professionals. Every pro is background-checked, pricing is shown upfront, and booking takes under two minutes.
- Role
- UX Designer
- Timeline
- 2 months
- Team
- 3 designer
The problem we solved
Trust, not price, was the deciding factor.
- Users consistently chose a slightly more expensive professional with clear verification over a cheaper unknown. Competitors optimized for discounts; that was the gap.
- Because trust outranked price, I led the decisions that surfaced credibility first: verification badges and background-check status on each professional's card, upfront pricing instead of "request a quote," and a booking flow condensed to 3 screens (with overlays for sub-steps like time selection and confirmation, so users never lose context).
Process
01
Interview
20 homeowners were interviewed about how they decide to trust an unknown person in their home for repairements.
02
Affinity Diagram
The interview was followed by a complete affinity diagram, which indicates that Trust, not price, was the deciding factor.
03
Competitive Analysis
Then, a competitive analysis was done. Trust and price, surfaced as the deciding factor, and it shaped Taskora's flow.
04
Card Sorting
Close card sorting was done and revealed that users group maintenantce tasks based on their category.
05
Design
Design process beginned with low-fidelity, mid-fidelity and high fidelity sketches.
06
Usability Test
Second round of interview was ran and Maze testing was done along with the A/B interview test.
07
Iterate
Several rounds of iteration were done to reach the final design.
What changes
Final design
A walkthrough of the final Taskora prototype.
Final design
The mobile app prototype in motion.
Outcome
An end-to-end flow that moves a user from problem to confirmed appointment in under 2 minutes across 3 screens. A platform that converts on trust rather than discounts.
What I learned
01
Designing a Homemaintence Platform means designing a system, not a feature.
02
Don't relay on my own perspectives and try to gather as much as information from users.
03
Users gernally don't care about the beauty of the platform when it comes to services, accesibility plays the most imporant role.
Explore more work
Available for new projects
Interested in working together?
Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback, I'd love to collaborate.