Conversational UXConversation FlowAssistant
Taskora Booking Assistant
A conversational booking assistant that turns a described household problem into a confirmed appointment.
View caseUX ResearchRe-designWebsite
Caffe Yoga
Yoga Studio Website Redesign
A self-initiated redesign focused on improving the user experience.
Product Overview
Caffe Yoga is a yoga studio website redesigned to help visitors explore classes, instructors, memberships and events. The original site held all of that content, but it was spread across pages that used different language for the same thing.
The redesign keeps the warmth of the studio while making the practical questions, what class, with whom, when and for how much, answerable in a few seconds.
- Role
- UX Designer
- Timeline
- 4 weeks
- Type
- Self-initiated
The problem
People didn't leave because of the yoga, they left because they couldn't interact with the website.
- Class levels, durations and instructors were described differently on every page, so visitors could compare options.
- Membership pricing was separated from the classes it covered, which made the user confused about how to pay and book sessions.
Process
01
Heuristic Review
The existing site was audited page by page to record where structure, labels and navigation broke down.
02
Competitive Analysis
Different related websites were analysed and certain gapes such as effort level, scheduling and price packaging became clear.
03
Interview & User persona
yogis were invited to the interview, they described how they look for a class that fits their level and schedule, and their criteria.
04
Information Architect
Classes, instructors, memberships and events were regrouped so each one has a clear home.
What changes
The original homepage led with discounts and had no consistent system. The redesign leads with the classes and a clear package explanation.
Final design
A walkthrough of the final Caffe Yoga prototype.
What I learned
01
A studio website sells a feeling first and a schedule second, both need to be visible.
02
Grouping content the way visitors talk about it removed most of the navigation confusion.
03
Small clarity wins, like showing level, duration on a class card, and the filters in the scheduling reduced hesitation.
Explore more work
Available for new projects
Interested in working together?
Whether you're building a product, improving an existing experience, or looking for thoughtful UX feedback, I'd love to collaborate.